WhatConverts centralizes conversion tracking (web, forms, calls) to attribute each lead to the right source. The tool provides a data-driven view of ROI with dashboards, qualification rules, and actionable marketing analysis. Ideal for optimizing lead generation, reducing unnecessary spending, and prioritizing channels that truly generate qualified prospects.
What is WhatConverts?
The essentials
WhatConverts is a lead-focused marketing attribution platform. It allows you to track conversions from different channels and understand precisely what generated a prospect: campaign, source, medium, keyword, landing page, or ad.The tool is particularly useful when conversions aren’t just online forms. Phone calls, quote requests, and multi-channel contacts can also be attributed and analyzed. The goal is to provide a reliable and usable database to measure marketing performance and improve budget decisions.
Key features
WhatConverts offers a complete tracking and reporting foundation. It centralizes leads from forms, chats, calls, and other sources, then associates them with the right origin through campaign parameters and attribution rules. Dashboards allow you to quickly see which channels deliver the most conversions and best quality prospects.The tool also includes qualification functions, useful for distinguishing a relevant lead from a simple contact. Custom fields, tags, and sorting rules facilitate scoring and organization. Teams can build a clean pipeline of leads, prioritize the best opportunities, and provide actionable insights to acquisition teams. For agencies, multi-client management and reporting facilitate oversight and value communication.
Use cases
For an agency, WhatConverts serves to prove campaign impact: which channel generates qualified leads, which keyword triggers calls, which landing pages convert best. This allows you to optimize budgets and align decisions with results.For a SaaS or SMB, the tool helps connect marketing investments to truly interested prospects. You can identify expensive campaigns that generate little quality and concentrate effort on profitable channels. In e-commerce or local services, call tracking is particularly useful for attributing calls to ads, measuring cost per lead, and improving user experience.
Advantages
The main benefit is clarity: you know where your leads come from and which actions generate real results. This reduces unnecessary spending and improves budget allocation. At the same time, qualification allows you to increase conversion value by highlighting high-potential leads.WhatConverts also facilitates collaboration between marketing and sales. With clean, centralized data, teams can speak the same language: cost per lead, qualification rate, most profitable channels. Finally, continuous performance analysis provides a sustainable optimization loop to improve conversions and overall profitability.
Pricing
WhatConverts operates by subscription with pricing starting around $30 per month, usually with a free trial. The price varies based on lead volume, enabled features, and tracking needs, especially when adding call options or multi-account management.To choose the right plan level, start with your monthly conversion volume and the diversity of channels used. The more campaigns and sources you have, the more value the tool provides, as it makes attribution and budget decision much more reliable.
Conclusion
WhatConverts is a relevant solution for any team that wants to drive acquisition based on real data. By centralizing conversions and properly attributing leads to their sources, the tool helps you make better decisions and optimize ROI.If you manage multiple channels, run paid campaigns, or have a significant lead volume, WhatConverts can become a key building block of your marketing stack. Success depends mainly on well-configured tracking and regular use of reports to adjust investments.