Profound is an enterprise brand visibility platform that monitors how your brand is perceived on more than 10 AI engines: ChatGPT, Gemini, Perplexity, Grok, Meta AI. Its Prompt Volumes provide data on real questions asked to AI, segmented by region and demographics. Native AI agents automate the creation of content optimized for generative responses. Aimed at large brands, Profound has raised $96M to build the marketing platform of the AI era.
What is Profound?
The essentials
Profound is an enterprise-level AI visibility analysis solution. It continuously monitors how brands are cited, described, and recommended on major artificial intelligence platforms. Its flagship feature, Prompt Volumes, provides proprietary data on actual queries asked to AI by users, segmented by region, age, and income level. Native AI agents then allow moving from analysis to action by automatically creating content optimized to improve presence in generative responses.
Key features
Profound offers a set of advanced features for enterprise marketing teams.Multi-platform monitoring covers more than 10 AI engines including ChatGPT, Gemini, Perplexity, Copilot, Grok, Meta AI, and DeepSeek. Each platform is analyzed separately to understand visibility variations across channels.Prompt Volumes constitute a strong competitive advantage: these proprietary data reveal what users actually ask AI, with precise demographic segmentation. This allows identifying untapped visibility opportunities.Profound Agents automate the creation of content optimized for AI responses, directly fed by the platform’s visibility data. The Analytics Agent analyzes technical aspects of your site to improve indexing and retrieval by LLMs.Finally, the Shopping Visibility feature specifically targets e-commerce brands to track their presence in ChatGPT shopping results.
Use cases
Profound is primarily used by marketing teams of large brands seeking to control their presence in the new generative search landscape. SEO directors find actionable data to demonstrate the financial impact of AI visibility to senior management.Brand strategy agencies use Profound to audit their clients’ AI perception and propose documented optimization plans. E-commerce teams use it to monitor their presence in product recommendations generated by ChatGPT Shopping.Finally, compliance and brand reputation teams leverage the platform to detect hallucinations and inaccuracies in descriptions generated by AI.
Advantages
The main benefit of Profound is giving large brands a strategic advantage in a major search transition. The ability to precisely measure return on investment of AI visibility through concrete financial metrics is a rare differentiating asset on the market.Automation via native AI agents removes an important friction point: teams no longer need to interpret data and then manually produce optimized content — the platform performs this loop autonomously.SOC 2 compliance and dedicated SLAs address strict enterprise organization requirements for service security and reliability.
Pricing
Profound offers several pricing tiers all custom quoted or via sales call. The Growth plan starts at approximately $399/month with 2 AI platforms and basic features. The Lite plan is $499/month with a single AI platform and 50 prompts. The Enterprise plan, starting at $2,000/month and above, covers all platforms, Prompt Volumes, unlimited seats, and API access. No free trial is available.
Conclusion
Profound is the enterprise reference for brands taking their visibility in the generative search era seriously. Its premium positioning is justified by the depth of its data and automation via AI agents. Reserved for large organizations, it represents the most comprehensive investment available on this segment.