A poorly written job offer can reduce qualified applications by 3x. Too generic, too technical, too long, unintentional discriminatory wording: there are many pitfalls. AI allows you to produce in 15-30 minutes a refined, inclusive offer optimized for Indeed/LinkedIn/Welcome to the Jungle. This guide presents the workflow that maximizes qualified applications while respecting legal requirements (non-discrimination, mandatory salary transparency in the EU since 2026).
First: concrete responsibilities (no copy-pasting outdated job descriptions), essential vs desired skills, team and manager, business context of the position, salary range (mandatory in certain EU jurisdictions in 2026).
What distinguishes this position from similar ones? Salary, remote work, impactful project, strong team, technologies, training, mobility? Explicitly list these differentiators to highlight.
Produce 2-3 different versions: mission focus, team focus, impact focus. A/B testing on Welcome to the Jungle or LinkedIn helps identify which version brings in the most qualified applications.
Check: gender-neutral wording (or gender pairs), absence of discriminatory criteria, keywords that candidates actually search for (research on Pôle Emploi, LinkedIn, Indeed).
Salary mention mandatory in several EU countries in 2026, mention of remote work, hiring terms. Check compliance with local law before publication.
Assistant conversationnel d’Anthropic axé sécurité et contexte long. Excellent pour rédaction, analyse, résumés, code et agents. Interface claire, bons résultats en français.
Why : Le plus pertinent pour des offres claires, inclusives et nuancées. Tolérance aux briefs détaillés.
Assistant conversationnel polyvalent d’OpenAI. Rédige, résume, code, traduit et répond à tout type de question.
Why : Bon pour les variantes punchy et les hooks accrocheurs. Idéal pour le A/B testing.
Assistant de recherche IA qui fournit des réponses sourcées et vérifiables en temps réel.
Why : Pour rechercher en temps réel ce qui se fait sur les offres similaires (concurrence, tendances, fourchettes salariales du marché).