88Agents positions itself in a rapidly expanding segment: providing a technical platform that allows digital agencies, freelancers, and consultants to create, customize, and deploy AI chatbots and agents under their own brand, without developing their own infrastructure. This white-label approach addresses a market reality: the growing demand from SMEs and enterprises for business-specific conversational assistants is largely served by intermediary providers, who need tools capable of quickly generating differentiated solutions without revealing the underlying technology. 88Agents adopts a pragmatic approach with a BYOK model that gives the agency control over inference costs and the flexibility to choose between OpenAI, Anthropic, and Google according to each client’s needs. Multi-channel deployment covers the main modern touchpoints (web widget, Slack, email), and MCP compatibility opens the way for advanced agent integrations in the emerging ecosystem of standardized protocols. The platform thus distinguishes itself from consumer chatbot tools by deliberately focusing on the needs of B2B resellers and value-added service structures.
What is 88Agents?
The essentials
88Agents is a SaaS platform specializing in the creation and deployment of AI chatbots and agents, designed from the ground up for white-label agency use. The product allows the configuration of conversational agents powered by the market’s leading LLMs (OpenAI, Anthropic, Google) using a Bring Your Own Keys approach, where the agency connects its own API keys and retains full control over inference costs. This architecture distinguishes 88Agents from traditional platforms that charge a flat rate including inference with a hidden margin. The platform’s interface allows for the configuration of branding (colors, logos, fonts), custom domain names, and agent styles, ensuring that end clients never see the 88Agents brand. Multi-channel deployment covers the embeddable web widget, Slack integration for internal use, and email connection via IMAP/SMTP to automate email conversations. The commercial target is clear: digital agencies, AI automation freelancers, and transformation consultants who need to scale their offerings while preserving their brand and margin.
Key features
88Agents’ features are built around four main pillars. The white-label customization pillar allows for complete configuration of the agents’ appearance (colors, fonts, logos, animations) and hosting them on custom domains in the end client’s name, without any mention of the underlying platform. The knowledge sources pillar covers a wide variety of content that can be used as a response base: PDF and Office documents, regularly crawled websites, structured datasets, YouTube video transcriptions, and manually entered FAQs. This diversity covers the most varied document needs without relying on third-party tools. The multi-channel deployment pillar offers three main touchpoints: an embeddable web widget via a simple snippet, a Slack app for internal team use, and an IMAP/SMTP email interface to automate email exchanges. The governance pillar includes granular permissions to define who can create, modify, or supervise agents within a team, a complete history of searchable conversations for quality analysis, and lead capture with export to common CRM tools. MCP compatibility opens the way to integrate external tools via a modern standardized interface, placing 88Agents in line with platforms oriented toward the Anthropic and Claude ecosystem.
Use cases
Digital agencies use 88Agents to quickly offer their clients customized conversational assistants under their own brand, allowing them to capture a share of the growing demand without investing in developing a proprietary platform. Freelancers specializing in AI automation leverage the platform to deliver FAQ, lead qualification, or first-level support chatbots to SMEs, while maintaining control over margins thanks to the BYOK model. Digital transformation consultants use it to quickly prototype internal assistants during projects, validating relevance before a broader deployment by the client’s internal IT teams. Small product teams build internal assistants for their employees, powered by product documentation, FAQs, and internal processes. Consulting studios specializing in vertical sectors (legal, medical, HR) create specialized agents leveraging their business knowledge base. Solopreneurs in one-person agency mode use the platform to multiply their production capacity of AI solutions without hiring developers.
Advantages
The main benefit of 88Agents is that it allows agencies and freelancers to scale their AI offering without investing in developing a proprietary infrastructure, drastically reducing time-to-market and financial risk. The white-label model ensures that the agency brand remains exposed to the end client, reinforcing the perception of value and limiting the risk of disintermediation. The BYOK model allows inference costs to be passed on to clients at actual cost, with a predictable and clear margin on the software layer, unlike all-inclusive solutions that impose fixed margins. Multi-channel deployment accelerates go-to-market by natively covering the main touchpoints expected by end clients. MCP compatibility positions the platform on a modern technological trajectory, ensuring its long-term relevance as the agentic ecosystem matures. Granular permissions and conversation history facilitate governance and quality control, securing agency deliveries for demanding clients.
Pricing
88Agents offers four pricing tiers calibrated to suit different agency sizes and usage volumes. The Starter plan is priced at 29 dollars per month on a monthly basis or 22 dollars per month annually, including 25 chatbots and 1 GB of storage, ideal for freelancers and small independent operators. The Pro plan at 99 dollars monthly or 69 dollars annually scales up to 100 chatbots and 10 GB, suitable for growing agencies with a structured client portfolio. The Expert plan at 399 dollars per month or 279 dollars annually offers 250 chatbots and 100 GB, calibrated for established agencies managing dozens of clients in parallel. The Enterprise plan is available on quote for very large structures with specific needs. The annual commitment offers a discount of about 30% across all tiers, providing a strong incentive for long-term commitment. Inference costs for LLMs connected via BYOK remain the responsibility of the agency, which must be factored into the pricing structure resold to end clients.
Conclusion
88Agents meets a precise and growing market need: providing agencies, freelancers, and AI automation consultants with a comprehensive and cost-effective white-label platform to create and resell customized chatbots and agents. The BYOK model, multi-channel deployment, and MCP compatibility make it a modern and technically sound solution. Limitations in terms of language and entry plans are manageable for those who anticipate upgrading to a higher plan as their business grows. For growing agencies looking to integrate a differentiated AI offering without investing in development, 88Agents is an option to consider seriously.