Persana AI is an AI-powered automated B2B commercial prospecting platform. Its flagship agent Nia automates up to 90% of SDR tasks by combining cascading enrichment from 75+ data providers, detection of 75+ buying signals (job changes, funding rounds, web visits) and ultra-personalized message generation. The interface looks like a spreadsheet, making the platform intuitive. Access to 700M contacts and 200M companies, with native email sending and integrated warm-up.
What is Persana AI?
The essentials
Persana AI is an AI-powered B2B commercial prospecting platform that centralizes prospect research, data enrichment, detection of purchase intent signals and automated outreach in a single tool. The interface looks like a familiar spreadsheet, making adoption easy for sales teams. Its flagship agent, Nia, orchestrates the entire prospecting pipeline autonomously, from prospect identification to response tracking.
Key features
Persana AI offers waterfall enrichment that sequentially queries 75+ B2B data providers to get the most complete information on each prospect. Purchase signal detection monitors over 75 indicators in real time: job changes, funding rounds, website visits, LinkedIn activities and keyword mentions. AI personalization generates ultra-adapted messages for each prospect based on their profile and detected signals. Native email sending with integrated warm-up ensures optimal deliverability. A Chrome extension lets you extract and analyze information directly from visited websites.
Use cases
B2B sales teams use Persana AI to automate prospect identification and qualification at scale. SDRs and BDRs delegate time-consuming tasks of information research and message personalization to the Nia agent. Lead generation agencies manage multiple clients simultaneously with dedicated workflows. High-growth startups use the platform to accelerate business development without recruiting a full SDR team.
Advantages
The main benefit of Persana AI is the ability to prospect at scale with the precision and personalization of an experienced SDR. The signal-based approach significantly increases response rates by targeting prospects at the right time. Access to 700 million contacts via 75+ sources guarantees complete and up-to-date data. Automating 90% of SDR tasks frees sales staff for higher-value activities like demos and negotiation.
Pricing
Persana AI offers a free plan to discover the platform. Paid plans include Starter at 85$/month, Growth at 189$/month and Pro at 350$/month. The platform also uses a credit system for various features and data access. Enterprise plans with custom data access and dedicated support are also available.
Conclusion
Persana AI has established itself as one of the highest-performing B2B prospecting platforms of 2026. Its unique combination of cascading enriched data, real-time buying signals and agentic automation makes it an essential tool for any sales team looking to scale their prospecting.