A poorly framed decor brief = hours lost in back-and-forth and unhappy client. It's the Achilles heel of many interior design projects. AI rapidly structures client inputs (recorded call, reference photos, Pinterest boards) into actionable brief. This guide presents the workflow that transforms vague request into clear framework, signed by client.
Recorded call (Otter, Fathom), shared inspiration photos, client Pinterest board, visit notes. Richer material = brief more grounded in client reality.
Submit material to AI with brief template: style, palette, ambiance, furniture, materials, budget, constraints. AI extracts explicit points and flags gaps.
AI produces list of unresolved points. These become agenda for short follow-up call (15-20 min) to finalize framework.
Polished brief with preliminary moodboard, sent to client for signature. It's the moral contract of project — opens door to scope change amendments later if needed.
Any later scope change becomes clear amendment, dated and signed. Protects your margin on long projects.
Assistant conversationnel d’Anthropic axé sécurité et contexte long. Excellent pour rédaction, analyse, résumés, code et agents. Interface claire, bons résultats en français.
Why : Le plus rigoureux pour structurer un brief à partir d'éléments désordonnés. Bon repérage des angles morts à clarifier.
Référence de génération d’images IA : styles riches, rendu haut de gamme, contrôle créatif et production rapide pour design, marketing et création.
Why : Indispensable pour générer le moodboard visuel à partir du brief textuel. Qualité visuelle inégalée.
Générateur d’images IA haut de gamme : prompts riches, typographie intégrée et rendu visuel précis.
Why : Excellent pour les moodboards avec citations, références designers, ambiances précises.
Must client always sign the brief?
For projects >5k€ honoraires: yes. Protects your time and billing. Without signature, any scope change becomes commercial gray area.
How to handle client who doesn't know what they want?
Majority of cases. Three techniques: (1) have them choose between 2-3 directions rather than imagining from scratch, (2) show competing references so they position themselves, (3) exploratory workshop before (1-2h billable) before main project.
Can AI suggest designer references?
Yes, useful. But AI can cite non-existent designers or trends. Always verify (Pinterest, Architectural Digest, AD Magazine) before presenting to client. Invented reference discredits architect.
What client deliverable format?
5-10 page PDF: concise brief, moodboard, palette, signature furniture, preliminary layout plan. Schedule and budget in appendix. Clean format, signed by both parties.